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The Body Shop started in Brighton, England in 1976. It began with the founder, Dame Anita Roddick,
and her belief in something revolutionary: that business could be a force for good. Following her
vision, they’ve been rule breaking, never faking and change making for over 40 years.
When The Body Shop first opened its doors in 1976, it was a little green-painted shop in the streets
of Brighton, England. Its approach to beauty was radically different to the big players in the beauty industry.
It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense
packaging you could easily refill. Products and beauty rituals made for every body, that made women
feel good in their skin – never promising to make them look like someone else.
The Body Shop
Over 40 years in the past, this form of method changed into in advance of the curve. With Anita’s passion for the planet and
campaigning for reasons, The body Shop turned into constantly more than only a splendor brand. It had motive – income
and ideas operating in harmony. Their products have been never examined on animals and didn’t exploit every body
in making them. They labored pretty with farmers and providers, and helped communities thrive thru
their network truthful change programme. these days, there are increasingly more brands following of their footsteps,
and they’re glad to welcome them aboard. the world desires it.
when The frame keep first started out, the splendor industry had quite set thoughts on what girls and women ought to look like.
but Anita had her own ideas, too. She believed that splendor became a person‘s source of joy, consolation and
It turned into what you preferred approximately yourself, and what made you feel desirable. Her splendor merchandise, she believed,
had been more about a day by day ritual of self-love instead of the false promising of slimming and anti-ageing that
the industry pedalled. She didn‘t need to create merchandise to make girls look a sure way – however to assist
them be the best versions of themselves.
‘‘I think all commercial enterprise practices might improve immeasurably in the event that they were guided by way of ‘feminine’ concepts.’’
Dame Anita Roddick – FOUNDER OF THE BODY SHOP
Anita was an activist at coronary heart. It‘s what gave The body save our unique reason and force for social alternate.
a true feminist and human rights activist, she built the emblem on empowering ladies and girls with each
product and each business choice, striving for equality and creating possibilities for women thru our
community honest trade programme. standards a few labelled as ‘female’ – inclusivity, collaboration and
compassion – are the foundation of our emblem.
The body shop is rooted in activism, and their history of campaigning started out in 1986. Anita teamed up with
Greenpeace on the keep the Whale marketing campaign to fight the cruel instruction of whaling, promoting jojoba oil as a
alternative for sperm whale oil, which became used extensively in cosmetics on the time. They commenced big. They started
as they intended to move on. today, they‘re a trusted worldwide brand with a long time of a hit activism in the back of us,
and they’re in a unique function to voice hundreds of thousands of customers’ concerns and take their causes to choice
makers round the arena, to cozy long-term superb alternate.